I hope we're not enjoying it, because that says something perverse about our country." "White America can get a glimpse of that life without the dangers. "America is still afraid of menacing young black males, except when they're at a distance in the movies (and) on CDs," says Andrew McIntosh, a sociologist at Lehigh University, where he teaches a hip-hop history course. The formula, like Fiddy's new movie, is cliche-ridden and predictable. ![]() ![]() It's a perpetuation of an old image in hip-hop - the violent, callous, misogynistic gangsta - that goes back to Easy-E and NWA in the early '90s. But what's especially interesting is what Curtis Jackson III sells to mainstream America: the mythic black thug. "This has allowed me to escape, then open up other business opportunities."ĥ0 Cent's massive success is yet another example of how market-savvy entertainers must be to stay relevant these days. ![]() "So many people in the same situation I was in weren't blessed with the talent to write music," the performer says, in his surprisingly soft voice. All of the new ventures are part of Fiddy's G-Unit empire, which includes clothing, shoes, a record label, music production, even vitamin water.
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